On Monday, 12 December event professionals from across the UK gave a resounding thumbs up to the grand reveal of the Westminster Venue Collection’s new website and branding.
Formerly known as The Westminster Collection, the consortium hosted a suitably festive showcase at Central Hall Westminster that saw members come together to unveil the new identity. After being the first to witness the changes to the leading marketing consortium, event buyers were also treated to a
demonstration of the new website by chair, Clare Arouche, and board member, Rob Chambers.
In his address Rob explained the brand overhaul is the biggest shake-up since the consortium’s conception and is a responsive move to the changing behaviours of event buyers and the importance of providing time-saving intuitive venue finding tools.
Julia Belgrove, office manager at interactive design and user experience agency Allofus, shared her thoughts on the collection’s new website. She said: “I can’t think of another website where I can tailor my needs so precisely. The new Westminster Venue Collection’s website will save me time and I look forward to using it in the future”.
Sarah Gautier, head of studio at digital product design company Ostmodern, added: “For me, it is the ease of use and the ability to have so many great venues in one place that will make the Westminster Venue Collection’s new website such a great tool for event planners.”
The evening was also given a suitable festive touch with carols and music provided by member venue St Martin-in-the-Field’s resident choir St Martin’s Voices.
The pinnacle of the evening came in the form of a prize giving ceremony where 12 lucky event professionals got their hands on one of the collection’s ‘12 treats of Christmas’ including bespoke suits, designer shoes, dining experiences and a remote-control James Bond Car.
Jerina Brown, corporate secretary at CQC, the Care Quality Commission, was also named as the winner of the ‘Westminster Way’ grand prize which included two tickets to the London Transport Museum, lunch for two at One Great George Street, afternoon tea at Conrad London St James and dinner at the Lansdowne Club – everything needed for a perfect day out in iconic Westminster.
Chair of The Westminster Collection, Clare Arouche said: “As chair of the new Westminster Venue Collection board, I am absolutely thrilled to finally reveal the new brand to our members, industry peers and clients. Everything about the new look is designed to improve functionality, create smarter more intuitive searching and ultimately make researching, sourcing and booking a Westminster venue quicker, easier and more efficient for our clients. The showcase event was a fantastic success and the perfect opportunity to highlight our diverse collection of venues and for our members to make solid and lasting business connections. We were truly delighted with the initial response from event buyers.