By Kevin McLoughlin, audio visual manager, One Wimpole Street
Recognising the importance of connectivity and state-of-the-art technology for the events industry, One Wimpole Street, London’s acclaimed conference and meetings venue, has recently launched a streaming facility enabling customers to stream their audio visual content over the internet to be viewed live or ‘on-demand’.
Online streaming enables audiences to grow and engage, reaching people in other parts of the country, or indeed the four corners of the world. It’s the ideal opportunity to expand the capacity of ‘physical’ events such as masterclasses, meetings, conferences and award ceremonies.
Live and on-demand streams provide powerful benefits to both the event organiser and online viewers. Live streams enable people to contribute, collaborate and watch the event unfold in real time. And if you want to attend in person, but can’t, it really is the next best thing.
On-demand streaming extends the shelf life of your event and can be watched until the link is removed. Both methods can be readily shared via social media channels and have the potential to reach hundreds if not thousands of people, often achieving high ROI as a result of the exposure.
So for this blog post, One Wimpole Street brings you our top tips on live and on-demand streaming, before, during and after your event.
Before the event
Start by thinking about how you will promote the event. Websites and e-newsletters are the ideal location to point people to your live stream or on-demand url, and trailers featuring interviews or the previous event will really go the extra mile to whet people’s appetites.
Think about where to host your urls. Ideally you should direct people to your website; that way they are well placed to find out more about your company and your latest news. Cunning!
What about the cost? Well once the technology is installed, costs are fairly minimal. In addition, getting a sponsor on-board, can cover your production and event costs and their logo and brand message will feature on the broadcast by way of return.
To get a ‘real time’ indication of who is present during your live stream broadcast, create an online registration page to capture names and email addresses. If the event is a masterclass or webinar you should encourage remote viewers to gather as a group to collaborate on discussions and contribute questions at the end.
Testing, testing, 1,2,3. However good the technology may be, blips can happen so ensure you test everything in the days leading up to the event, such as the slide show, microphone, server, url link, lighting and video equipment. At One Wimpole Street we’ll manage this process for you, for your peace of mind.
During the event
So the day has arrived, everything’s set for live steaming and the camera is poised. What now? To boost collaboration and user experience, encourage your online viewers to contribute by typing their questions into a text box on your webpage. These can be used in the Q&A or discussion session at the end of your event.
Most importantly, ensure your live and on-demand viewers don’t have second class participation in the event. Include extras to the on-site event such as vox pop interviews with delegates and further interviews with presenters.
For a more information and a demo of our new livestreaming web cast technology, contact us on: