BAFTA, 110 Rochester Row, 20 Cavendish Square, The Athenaeum Hotel join TWC

Four stylish venues have joined us as members of The Westminster Collection, following their debut at Destination Westminster, our annual London venue showcase (held on 13 Sept 2013 at 8 Northumberland Avenue): 110 Rochester Row, 20 Cavendish Square, The Athenaeum Hotel and 195 Piccadilly, the home of BAFTA. These exceptional properties join a high quality portfolio of the Westminster borough’s unique and charming event and meetings venues.

Newly launched to the events market on 12th September 2013, 110 Rochester Row is a superb new conferencing venue, purpose-built and located equidistant from Pimlico and London Victoria stations for easy access to major rail links. 110 Rochester Row is owned and operated by HFMA (Healthcare Financial Management Association), a registered charity and everything from its pricing to its environmental policy reflects its charitable status.

20 Cavendish Square is the long-time home of the Royal College of Nursing (RCN). Located to the north of Oxford Street, this beautifully restored Georgian mansion house offers an unusual blend of historic and contemporary architecture. Suitable for meetings, receptions and fine-dining experiences, the venue has 14 meeting rooms, with the largest capacity room accommodating 200. All rooms come equipped with the latest audio visual technology.

Intimate and sophisticated, the 164-bedroom, 5-star Athenaeum Hotel in Mayfair places emphasis on personalisation, whether a board meeting, cocktail party, or conference for up to 100 people. The hotel’s three meeting rooms – all with natural daylight – can be booked together providing a unique, dedicated meeting floor. This hotel has something to delight everyone: The Living Wall vertical garden, a luxury spa, Afternoon Tea (voted “Best in London 2012”), award winning restaurant and a discreet bar, home to one of London’s largest collection of whiskies.

The Westminster Collection is also delighted to welcome back to membership 195 Piccadilly, home of the British Academy of Film and Television Arts (BAFTA). This cultured venue offers five spacious rooms perfect for corporate events, private dining and weddings. Located in the bright lights of the West End, 195 Piccadilly offers the finest contemporary cuisine combined with outstanding service in a vibrant and accessible location.

Jonathan Morris, TWC’s membership director and No.11 Cavendish Square’s commercial director, said: “Since its establishment in 2003 The Westminster Collection has gone from strength to strength with a growing portfolio of culturally interesting venues, located in the City of Westminster. The range is wonderfully diverse, from townhouses and private members clubs to historic houses, unique venues and attractions; there’s something different and special about each one to suit organisers’ wide ranging needs and our Destination Westminster showcase earlier this month provided the perfect platform for buyers wanting to discover more about them.

“By being part of a leading venue consortium, members benefit from the partnerships formed with business organisations, trade bodies and associations which provide a network for boosting sales leads and sharing referrals. Alongside this, member venues are actively promoted through targeted marketing using the Collection’s extensive database of UK event professionals.

“The Westminster Collection will continue to develop successfully and I look forward to the addition of many more new venues and the formation of new partnerships.”

TWC uncovers the future of events at Destination Westminster showcase

Event planners learnt what events of the future will look like at Destination Westminster on Friday 13th September, with talk of 3D holograms, mood altering lighting, ‘unconference’ techniques and social media collaboration amongst tips shared and demonstrated during The Westminster Collection’s 10th anniversary venue showcase.

Held in the ornate surrounds of The Ballroom at central London venue 8 Northumberland Avenue, the breakfast showcase event, which was free to attend, was an opportunity for event buyers and planners to spend a morning with the sales and marketing teams at 50 of central London’s most iconic venues – all of which are available to hire for meetings, conferences, parties, dinners and events.

The Unleash Your Creativity forum saw speakers including Katie McPhee, senior community manager for Eventbrite, Sam Michel, founder of Chinwag and Jez Paxman, creative strategy director for Live Union, stretch delegates’ imaginations about what a conference could deliver if you’re brave enough to invite audience collaboration before or during an event to help shape content. Social media was cited as changing the whole nature of the buying process and Katie McPhee emphasised how important promotion is in making events successful – it takes four Facebook shares to sell one event ticket, she said.

Katy Hadcroft, general manager of RSA House, run by events caterer Harbour & Jones, also showed how food can become visual theatre and underpin interactive experiences for guests, if you apply a little imagination to presentation, serving techniques and taste.

8 Northumberland Avenue’s own catering team Alchemy demonstrated exactly how that is done with a brilliant breakfast menu that included mini Full English breakfasts served on slate squares, mini egg benedict, ‘posh porridge’ in mini bowls and three varieties of flavoured milk served from the crate in mini glass milk bottles, with straws.

TWC later took guests by surprise as Tracy Halliwell, London & Partners’ director of business tourism and major events, was ‘invited’ onto stage to deliver a special message of encouragement to buyers considering London as a business destination. Guests were none-the-wiser that she had magic powers as she spoke inspiringly about TWC’s role in delivering London’s future 2020 vision for business tourism, until she exploded into a bluster of feathers before re-emerging as a chiming, twirling 3D hologram of Big Ben. She had never really been on stage at all – it was all a holographic illusion created by Musion (and filmed in advance of the event).

Destination Westminster marked 8 Northumberland Avenue’s debut of this Musion technology and a dynamic presentation then followed incorporating true-to-life musical performances, animated presenting techniques and interactive graphics led by Musion director Ian O’Connell.

Robin Parker, TWC’s marketing director, said: “This year’s showcase delivered a thought provoking experience for both our event buying guests and member venues. It was great to see several new members exhibiting for the first time this year and many venues relished the opportunity to tell events organisers about the developments they have made to their meetings and events facilities in the last 12 months. The feedback from both members and guests has been very positive.

“The aim of the Showcase has always been to sell the destination first, highlighting Westminster as an area with the whole package. It’s not just for events, but for lifestyle, culture and entertainment and we hope that our Destination Westminster guests enjoyed the opportunity to meet and network with 50 of the borough’s finest.”

For news and updates from TWC, follow @Venues_Wminster on twitter and use #DestinationWestminster to join the showcase conversation.

Win incredible London experiences at Destination Westminster 2013

To celebrate 10 years of The Westminster Collection (TWC), visitors to Destination Westminster 2013, the London venue showcase, will have the chance to win an incredible, high-value selection of memorable experiences in an exclusive competition taking place at the event – on Friday 13th September, 8:30 – 11:30am, at 8 Northumberland Avenue, London.

Visitors to Destination Westminster 2013 can compete to win these prizes, which showcase the creativity of Westminster as a business and lifestyle destination, by completing a competition card at the event. Prizes will be allocated at random and the winners will be notified by email following the event.

Prizes include:

1 Wimpole Street – Win an exclusive overnight stay for 2 at an Edwardian London townhouse

Win an exclusive overnight stay for two at 1 Wimpole Street’s Grade II listed sister venue and boutique hotel, Chandos House. Spend an evening in the period surrounds of one of Chandos House’s six luxurious bedrooms, before enjoying a delicious continental breakfast the next morning.

St. Ermin’s Hotel – Win a luxury one-night London stay for 2, with breakfast

St. Ermin’s Hotel in St. James’s Park invites one lucky winner and their guest to enjoy an overnight stay in the newly refurbished surrounds of its hotel. Relax and unwind in the building’s historic interiors or take advantage of the hotel’s proximity to some of London’s most iconic attractions.

Round off this luxury break with a sumptuous breakfast. This prize is valid for any date up to 29th August 2014, subject to availability. Blackout dates apply.

8 Northumberland Avenue – Win a 3-course meal at Boyd’s Brasserie

Enjoy a delicious three-course meal combining the best of British cuisine with a modern twist in Boyd’s Brasserie at 8 Northumberland Avenue. Here, you and your guest will enjoy innovative dishes such as lobster bisque with lobster dumplings, and chocolate mousse and popcorn ice cream with a salted caramel milkshake.

The Chesterfield Mayfair – Win an award-winning Afternoon Tea for 2

The prestigious Chesterfield Mayfair is gifting a traditional, award-winning British afternoon tea for two, especially for one lucky winner and guest. Enjoy a selection of delicious treats, including a delightfully playful selection of Willy Wonka themed pastries and cakes including Oompa Loompa cupcakes, fizzy lifting cakes and chocolate Wonka bars.

The Cinnamon Club – Win a cocktail masterclass

Win an exclusive cocktail masterclass at The Cinnamon Club’s cool and contemporary bar, where master mixologists will guide the winner and their guest through mixing and matching premium spirits with deliciously spiced ingredients. Learn a few tricks of the trade on the way.

St Martin-in-the-Fields – Win a wine & jazz night experience for 4 at Café in the Crypt

Put a swing in your step by scooping an exclusive evening of wine and jazz for you and four of your friends at Jazz Night in the Café in the Crypt at St Martin-in-the-Fields, on Wednesday 3rd October 2013.

Central Hall Westminster – Win 2 tickets to Neil Gaiman’s exclusive book signing

Win two tickets to an exclusive book signing session with best-selling children’s author Neil Gaiman, at 6pm on Tuesday 15th October 2013. See Neil read and talk about his silliest adventure yet as he takes you on a time-travelling, space-exploring adventure filled with lots of laughs. This is a sold-out family event and one not to miss. The winner will also receive a signed copy of Fortunately, the Milk.

Banqueting House – Win a tour of Banqueting house for 2, plus guidebook

Experience the majestic interiors and beautiful ceilings painted by legendary Flemish artist Peter Paul Reuben as you and your guests steep yourselves in the unique history of The Banqueting House, part of Historic Royal Palaces.

You and your guest will also receive a beautifully produced guidebook giving unrivalled information on one of London’s most historically significant buildings.

41 Portland Place – Win a Brazilian ‘Brigadeiro’ chocolate bootcamp for 4

As well as being famous for his amazing brownies, 41 Portland Place’s head chef Will Carvalho’s is also a master of creating delicious Brazilian Brigadeiro – a South American twist on chocolate truffles.

Chef Carvalho has offered to share his family Brigadeiro recipe with one lucky visitor to Destination Westminster 2013 and three of your friends in a chocolate masterclass at 41 Portland Place. Learn how to create your own Brigadeiros and as an extra treat, you will be treated to a bottle of their finest Champagne while you cook.

Victory Services Club – Win Sparkling Champagne Tea for 2

Win a sumptuous, sparkling afternoon tea in VSC’s stylish Lounge Bar, where you can enjoy all the trappings of a traditional English afternoon tea, accompanied by a refreshing glass of chilled Champagne.

The Rag – Army & Navy Club – Win Champagne Afternoon Tea for 5

Take a delicious Champagne Afternoon Tea in the sophisticated surroundings of The Rag’s Ladies’ Lounge for you and up to four of your friends. Afternoon tea is served Mondays to Fridays from 2.30pm – 5.30pm and this prize is valid until the end of January 2014. Tea must be pre-booked with the venue.

etc.venues Victoria – Win a garden BBQ party for 10

The sizzle of late summer comes to etc.venues Victoria as you and nine of your chosen guests enjoy a delicious, two-course BBQ in the contemporary courtyard garden.

The Lansdowne Club – Win a Champagne dinner for 2

The prestigious Lansdowne Club is putting sparkle into Destination Westminster 2013, offering a luxurious Champagne dinner for two in the surrounds of its exquisite Art Moderne Dining Room. Tuck into British classics including bone-fresh Cornish sole, filling spring chicken pie and a tasty trio of beef, all accompanied with chilled glasses of Champagne.

The Athenaeum Hotel – Win a 5-star meeting for 12 with luxury accommodation

The 5-star Athenaeum Hotel is offering one lucky person the chance to win a meeting for up to 12 people and an overnight stay in its luxurious hotel rooms. The winner and their delegates will have the opportunity to experience the Athenaeum’s sophisticated facilities and its unrivalled access to lovely natural daylight and stunning views, the ideal backdrop for discussion, debate and putting the world right.

Bistro 51 at 51 Buckingham Gate – Dinner for two and a Bottle of House Wine at ‘Bistro 51’

To register for FREE, and for more information about the timings and full programme for the showcase and panel discussion, click here.

Creative gurus accept challenge to Unleash Your Creativity at TWC showcase

Don’t miss incredible nuggets of creative wisdom from true experts in their fields at a special panel debate taking place at Destination Westminster, The Westminster Collection’s annual venue showcase and networking event.

On Friday 13th September, events professionals are invited to get together and enjoy a delicious, free breakfast prepared by our host venue 8 Northumberland Avenue, while chatting with the 50 wonderful venues we have within The Westminster Collection – all of whom are exhibiting within 8 Northumberland Avenue‘s stunning Ballroom.

At 9:00am, our panel of marketing, food, social media and live event gurus will kick off the Unleash Your Creativity forum. They aim to open your mind to what can be achieved when you inject imagination and resourcefulness into event planning and focus on creating new and memorable experiences.

The Unleash Your Creativity forum panellists include:

Jonathan Byrne, chief operating officer, No.4 Hamilton Place (chairperson)

Katie McPhee, senior community manager, Eventbrite

Jez Paxman, creative strategy director, Live Union

Katy Hadcroft, general manager, Harbour & Jones at RSA House

Sam Michel, founder, Chinwag & executive director, Social Media Week London

Stephen Moore, founder & chairman,

Click here to read speaker biographies.

Learn why you need to think ‘big picture’ and broaden expectations of what an event should do for brand awareness. Be inspired by the digital and social engagement techniques that can be built into an event or marketing campaign to give it legs, to really grip the target audience and to ensure there’s conversation across channels.

Hear how to bring innovation and the ‘wow’ factor to the canapé, lunch or dinner plate and nod to food fashions, while remaining firmly within budget. Discover more about the psychology behind live experiences and how you can maximise the value of your event by viewing your venue as part of a destination, not a standalone site. Take the opportunity to ask these experts questions about your own event plans in a dedicated Q&A session.

Chair of the panel Jonathan Byrne, who is chief operating office at No.4 Hamilton Place and board director at The Westminster Collection, said:

“Destination marketing is vital in order to grow business tourism and to reinforce the breadth of opportunities in London right now. Westminster is so well located, with a wealth of arts, culture and entertainment to absorb in and around the West End of London. This showcase and particularly the panel is about harnessing this energy, bringing together a cluster of seriously creative people and sharing techniques for engagement, event planning and delivery. Our challenge as a panel is to inspire you to be original.”

Destination Westminster takes place from 8:30 – 11:30am on Friday 13th September 2013, at TWC venue 8 Northumberland Avenue. Discover 50 incredible central London venues and network with each of their events teams during a special 10th anniversary showcase, complete with complimentary breakfast and refreshments.

To register for FREE, and for more information about the timings and full programme for the showcase and panel discussion, click here.

Tweet about this event using hashtag #DestinationWestminster #UnleashYourCreativity and our Twitter handle @Venues_Wminster.

Unleash Your Creativity forum: The speakers

Don’t miss incredible nuggets of creative wisdom from true experts in their fields at a special panel debate taking place at Destination Westminster, The Westminster Collection’s annual venue showcase and networking event.

At 9:00am, a specially selected panel of marketing, food, social media and live event gurus will kick off the Unleash Your Creativity forum in the Old Billiard Room. They aim to open your mind to what can be achieved when you inject imagination and resourcefulness into event planning and focus on creating new and memorable experiences.

Katie McPhee, Senior Community Manager, Eventbrite UK

Katie McPhee, EventbriteKatie joined Eventbrite from the BBC in 2011 and was the company’s first employee in Europe. She runs the UK’s social media, co-ordinates all Eventbrite events, sources partnerships and manages a growing community of event organisers in the UK. Katie also works closely with event organisers advising on social media strategy.





Jez Paxman, strategy & creative director, Live Union

Jez Paxman, Live UnionJez helped found Live Union in 2009, based on a belief that the role and potential of events within the business and internal communications landscape was rapidly shifting.

An approach anchored in understanding where the true delegate value lies for a particular audience has seen Live Union build a client base that includes EDF Energy, Oracle, AXA, TripAdvisor, Nokia and Amnesty International.

A particular passion for Jez is the merging of live and digital channels to redefine what an event can be and what it can achieve for audiences.

Jez regularly participates in industry forums, blogs on all things live and contributes to the Narrative Environments MA course at Central Saint Martins.


Katy Hadcroft, general manager, RSA House for Harbour & Jones

Katy Hadcroft, RSA House Katy started her career in London after four years of studying Hospitality Management at Manchester University. She quickly became the Event Manager for Searcy’s at the Royal Opera House which saw her organise many high profile and glamorous events including the BAFTA awards for over 1000 celebrities, Condé Nast flagship GQ Man of the Year Awards and Chelsea Football Club’s Centenary Dinner.

Wanting to develop her skills further, a move into outside event catering led to experiencing a career defining moment…Lewis Hamilton arriving by helicopter to Exxon Mobile’s Silverstone Grand Prix party for 650 with oysters and amazing cocktails.

Katy’s career path then entered the world of contract catering where she joined boutique and sustainable catering company Harbour and Jones as a General Manager in 2010 working at 76 Portland Place before taking a short career break to travel. She re-joined Harbour and jones in January this year firstly working on projects and then becoming the General Manager at the Royal Society of Arts.

Katy is happiest when she is putting together creative quotes for clients, organising events and sharing her knowledge and enthusiasm for food.


Sam Michel, founder, Chinwag

Sam Michel, ChinwagSam founded Chinwag in 1996 to support the nascent digital marketing industry. The organisation has grown alongside the industry, whilst Sam has held positions as arguably the UK’s first paid webmaster for Time Out magazine, part of the founding management team of the UK’s first web agency, Webmedia and the start-up team at digital off-shoot of TV firm Carlton (now part of ITV).

He’s launched numerous events including Chinwag Psych, international startup series Digital Mission and he’s the Executive Director of Social Media Week London, part of a global collaborative event series taking place in 26 cities wordlwide. Sam is a member of the global advisory board. Consultancy clients include UK Trade & Investment, Open Data Institute, the BBC, the Technology Strategy Board and he’s an active participant in a number of start-up accelerators.



Stephen Moore, founder & chairman,

Stephen MooreStephen has 25 years’ experience in business, founding, financing and operating a number of companies, including, a business performance consultancy specialising in innovation and growth. Stephen is also chairman of 8 Northumberland Avenue, HarvestDigital and Visual Voice. He believes that innovation is an evolutionary process for survival, differentiation and sustained business growth. An essential component of every business, the skill is running innovation effectively and making it a core cultural component of the organisation.


Jonathan Byrne, chief operating officer, Royal Aeronautical Society at No.4 Hamilton Place

Jonathan ByrneJonathan Byrne has a wealth of experience in the Events and Hospitality industry, culminating in his current role as Chief Operating Officer of the Royal Aeronautical Society where he is responsible for the operational functions of the learned society, including marketing its Park Lane, Mayfair, headquarters No. 4 Hamilton Place as a meeting and events venue.

Jonathan joined the Society from Westminster’s Queen Elizabeth II Conference Centre where, as Commercial Director, he oversaw the planning for the Chilcot Enquiry. He worked previously with Mint Hotels in the group-wide role of General Manager – Meetings & Events, developing the hotel group’s meetings and events product. For the seven years prior to this, Jonathan was Group Sales & Marketing Director, responsible for driving the brand and leading the sales and marketing functions at a strategic level across the nine businesses of the Crown Group.


To register for FREE, and for more information about the timings and full programme for the showcase and panel discussion, click here.