Four stylish venues have joined us as members of The Westminster Collection, following their debut at Destination Westminster, our annual London venue showcase (held on 13 Sept 2013 at 8 Northumberland Avenue): 110 Rochester Row, 20 Cavendish Square, The Athenaeum Hotel and 195 Piccadilly, the home of BAFTA. These exceptional properties join a high quality portfolio of the Westminster borough’s unique and charming event and meetings venues.

Newly launched to the events market on 12th September 2013, 110 Rochester Row is a superb new conferencing venue, purpose-built and located equidistant from Pimlico and London Victoria stations for easy access to major rail links. 110 Rochester Row is owned and operated by HFMA (Healthcare Financial Management Association), a registered charity and everything from its pricing to its environmental policy reflects its charitable status.

20 Cavendish Square is the long-time home of the Royal College of Nursing (RCN). Located to the north of Oxford Street, this beautifully restored Georgian mansion house offers an unusual blend of historic and contemporary architecture. Suitable for meetings, receptions and fine-dining experiences, the venue has 14 meeting rooms, with the largest capacity room accommodating 200. All rooms come equipped with the latest audio visual technology.

Intimate and sophisticated, the 164-bedroom, 5-star Athenaeum Hotel in Mayfair places emphasis on personalisation, whether a board meeting, cocktail party, or conference for up to 100 people. The hotel’s three meeting rooms – all with natural daylight – can be booked together providing a unique, dedicated meeting floor. This hotel has something to delight everyone: The Living Wall vertical garden, a luxury spa, Afternoon Tea (voted “Best in London 2012”), award winning restaurant and a discreet bar, home to one of London’s largest collection of whiskies.

The Westminster Collection is also delighted to welcome back to membership 195 Piccadilly, home of the British Academy of Film and Television Arts (BAFTA). This cultured venue offers five spacious rooms perfect for corporate events, private dining and weddings. Located in the bright lights of the West End, 195 Piccadilly offers the finest contemporary cuisine combined with outstanding service in a vibrant and accessible location.

Jonathan Morris, TWC’s membership director and No.11 Cavendish Square’s commercial director, said: “Since its establishment in 2003 The Westminster Collection has gone from strength to strength with a growing portfolio of culturally interesting venues, located in the City of Westminster. The range is wonderfully diverse, from townhouses and private members clubs to historic houses, unique venues and attractions; there’s something different and special about each one to suit organisers’ wide ranging needs and our Destination Westminster showcase earlier this month provided the perfect platform for buyers wanting to discover more about them.

“By being part of a leading venue consortium, members benefit from the partnerships formed with business organisations, trade bodies and associations which provide a network for boosting sales leads and sharing referrals. Alongside this, member venues are actively promoted through targeted marketing using the Collection’s extensive database of UK event professionals.

“The Westminster Collection will continue to develop successfully and I look forward to the addition of many more new venues and the formation of new partnerships.”