Westminster Venue Collection board member and director of sales at Cavendish Venues discusses a successful 2016 and looks ahead to the next 12 months as part of the consortium.
We at Cavendish Venues are proud to be a member of the Westminster Venue Collection with the Cavendish Conference Centre located in the Borough of Westminster.
As a board member of WVC, it has been exciting to take on the role of website chair throughout our recent rebrand to oversee not only the long-awaited rebranding of the collective’s name but the launch of the new website.
With a strong and diverse collection of 33 prestigious, unique and unusual venues in the London Borough of Westminster, the rebrand has allowed us to reinforce the nature of the group being, at its core, about venues. With this being a key focus for 2016, significant investment was made on a new website using a contemporary new colour palette and a slicker brand identity in line with a new vision for the WVC’s development.
As a board, we listened to our members and clients, took their valued feedback on board, and constructed a functionality that streamlines the user journey and allows only specific enquiries to be received per venue, saving venue members and event bookers’ time significantly.
The new website, launched at the #WVC2016Launch Showcase in December, also gives autonomy for member venues to promote themselves with a portal where they can edit imagery, criteria and special offers as frequently as they need to.
Significantly, the portal will also allow members to track the number of specific enquiries received via the WVC website, there booking status, the number of confirmations and ultimately confirmed revenue for return on investment.
2017 is set to be a fantastic year for the collection. Don’t forget to sign up to our monthly newsletter for event information, venue news and unmissable special offers and promotions!