World first holographic telepresence over 4G at 8 Northumberland Avenue

By Sami Badrakhan, marketing executive, 8 Northumberland Avenue

On 26th January Charles Boyd, director and owner of 8 Northumberland Avenue and Ian O’Connell, director of Musion, brought 4G holographic telepresence to 8 Northumberland Avenue‘s ballroom using the ready-installed Musion technology. They were conducting a Q&A session but only Charles was present in the venue. Ian was on the other side of London being ‘transported’ as a 3D hologram via 4G wireless technology onto the stage at 8 Northumberland Avenue.

This ability to reproduce, between different locations, the best characteristics of direct human interaction that result from face-to-face meetings has been in existence for many years.  So how is this so unique and a significant improvement to the events industry?

Telepresence normally requires an expensive fibre optic cable and a dedicated network management system operating between two venues.  It’s been no coincidence that telecoms companies were the only ones able to afford this, because they could use their own lines. This new technology, using eight 4G SIM cards in a box all working together to stabilise the signal to deliver the 3D image seen, reduces the cost enormously.

Telepresence is a well-known technology to aid a reduction in event costs and indeed carbon footprint. There’s no need to go to the expense of flying a keynote speaker over from New York and paying for their accommodation. But as Ian highlighted, using 3D holographic telepresence over 4G goes further and creates a “truly live experience, more immersive than talking to someone via a 2-dimensional screen. It enables people physically located in one meeting room to see 3D holographic images of people in another location, as if they were sitting opposite them”.

8 Northumberland Avenue has already seen the benefits of using this technology.  Speaking at the event Charles Boyd said: “We are focused on being at the forefront of technology advancements to ensure our clients receive the highest return possible on their event investment by amplifying their messages. We’ve already seen this for ourselves at the event we hosted for corporate buyers last month.  We’ve reached a far wider audience than those who just attended the event.  We’ve had an increase in social media activity with new followers,  press coverage and some great feedback.”

To find out more about how this technology can benefit your next event contact the team at 8 Northumberland Avenue.

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RSVP now to secure your attendance at London’s finest event venue showcase, The Westminster Collection’s ‘Destination Westminster 2014’, this year being held at the iconic BAFTA 195 Piccadilly. Famously the home of British film, BAFTA 195 Piccadilly is looking forward to opening its doors to event planners from all across London and beyond for a productive morning of networking, event planning and conversation with 43 of the city’s most celebrated venues, available for corporate or private hire.

Exclusively promoting venues within central London’s City of Westminster – which encompasses Pimlico in the south, to Regent’s Park in the north and from the borders of Kensington in the west, to Covent Garden in the east – guests of this enjoyable breakfast networking event can look forward to discovering luxury hotels, world-renowned conference centres, training facilities, historic institutes and societies, celebrated attractions, galleries, museums and private members clubs.

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Video conferencing arrives at 10-11 Carlton House Terrace

To thrive in today’s economy, companies must be able to collaborate with colleagues, partners and customers around the globe without delay and with the greatest possible ease. The pressure is on for organisations to become faster, leaner, meaner, greener and more global. With shrinking budgets and fewer resources, it’s getting tougher all the time.

The new video conferencing facilities at 10-11 Carlton House Terrace take away the strain of organising meetings between people located in different corners of the country, or world. These facilities are available now. To learn more and to enqire about availability and costs, please call 0207 969 5224 or email info@10-11cht.co.uk.

Virtual video meet-ups drive conference costs down

By Hannah Evans, Event Sales Coordinator, Academy of Medical Sciences, 41 Portland Place

Gone are the days when companies needed to spend thousands of pounds transporting delegates from around the world to one location. Demand for video conferences at 41 Portland Place has leapt and the availability of this technology is having a major impact on the conference and meetings industry.

Why use video conferencing?

In the current economic client, it’s no surprise that organisations are feeling the pressure when it comes to justifying the money spent on hosting or attending events. Video conferencing saves time and money by removing the need for the business travel and accommodation necessary to bring delegates together.

Connect simply via a video conferencing unit and have the meeting as if everyone was in the same room. Video conferences save on transport and accommodation costs, helping the environment as a result by reducing carbon emissions and traffic congestion. For that reason, video conferencing has become the solution for eco-conscious businesses insistent on conducting meetings and events in a more responsible manner.

The time it takes to pull together a video conference is significantly less than that spent organising a traditional, face-to-face conference. Video conferencing strips out the need to factor in uncertainties such as travel time, flight delays or weather disruptions. In just a few minutes multiple people can be sat in front of a camera and screen, ready to talk face-to-face with other people in other locations and countries.

The call quality and enhanced network security capabilities of professional video conferencing technology are far superior for business communications than the mass-market video calling software now commonly used on personal computers and mobile devices. Connection quality is extremely important, as nothing breeds frustration and kills productivity like crackly phone lines that cut in and out.

Make your video conference a success with these 3 key tips:

  1. Don’t just predict, rehearse. Test in advance. Pre-determine potential video conferencing sticking points in advance. IT security measures, such as firewalls, will very often vary from one organisation to another. Even with high specification, state-of-the-art equipment in place, simple connections can become troublesome and time consuming to establish without rehearsed system syncing in advance of the video conference. At 41 Portland Place we always recommend performing a dummy run in advance of the live video conference to allow sufficient time for our expert team of technicians to resolve system incompatibilities.
  2. Ensure technical support is available. It is advisable to have expert technical support available before and during the conference. The peace of mind achieved by having a technician on hand to deal quickly with unforeseen or unexpected issues will leave you relaxed and free to focus on getting the most out of the discussions.
  3. Always have a contingency plan. Even if you have tested thoroughly and have an expert technician on hand, you should always plan for the unexpected! Technology is not faultless, and this is why at 41PP we always offer teleconferencing facilities as a backup.

Video conferencing at 41 Portland Place

We recently hosted an event in the Wolfson Conference Suite, at which interviews with candidates from all over the world took place. Thanks to thorough testing in advance of the event, every video call connection was trouble-free and made on time to satisfy our client’s tight schedule. Over two days, the event connected to Peru, Ethiopia, Japan, Australia, South Africa and five other countries.

For more information on video conferencing, or to discuss how it can be part of your next event, contact the events team at 41 Portland Place.

www.41portlandplace.com