By Sami Badrakhan, marketing executive, 8 Northumberland Avenue
On 26th January Charles Boyd, director and owner of 8 Northumberland Avenue and Ian O’Connell, director of Musion, brought 4G holographic telepresence to 8 Northumberland Avenue‘s ballroom using the ready-installed Musion technology. They were conducting a Q&A session but only Charles was present in the venue. Ian was on the other side of London being ‘transported’ as a 3D hologram via 4G wireless technology onto the stage at 8 Northumberland Avenue.
This ability to reproduce, between different locations, the best characteristics of direct human interaction that result from face-to-face meetings has been in existence for many years. So how is this so unique and a significant improvement to the events industry?
Telepresence normally requires an expensive fibre optic cable and a dedicated network management system operating between two venues. It’s been no coincidence that telecoms companies were the only ones able to afford this, because they could use their own lines. This new technology, using eight 4G SIM cards in a box all working together to stabilise the signal to deliver the 3D image seen, reduces the cost enormously.
Telepresence is a well-known technology to aid a reduction in event costs and indeed carbon footprint. There’s no need to go to the expense of flying a keynote speaker over from New York and paying for their accommodation. But as Ian highlighted, using 3D holographic telepresence over 4G goes further and creates a “truly live experience, more immersive than talking to someone via a 2-dimensional screen. It enables people physically located in one meeting room to see 3D holographic images of people in another location, as if they were sitting opposite them”.
8 Northumberland Avenue has already seen the benefits of using this technology. Speaking at the event Charles Boyd said: “We are focused on being at the forefront of technology advancements to ensure our clients receive the highest return possible on their event investment by amplifying their messages. We’ve already seen this for ourselves at the event we hosted for corporate buyers last month. We’ve reached a far wider audience than those who just attended the event. We’ve had an increase in social media activity with new followers, press coverage and some great feedback.”
To find out more about how this technology can benefit your next event contact the team at 8 Northumberland Avenue.
Hire prestigious, unique and unusual London venues and facilities with Westminster Venue Collection.
This National Walking Day (7 April), we recognise some of the many stunning walks around Westminster as well as other forms of transport to safely deliver you to venues in the areas without needing to get on the tube.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.