Let there be light

By Robin Parker, general manager, Church House   In a country like the UK, where we have a long dreary winters, and the weather often fluctuates throughout the year, a ray of sunlight is always…

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Unusual Catering

By HQS Wellington Sometimes you’ve just got to think big.  Generating the wow-factor with some unusual catering options can be just the boost an event needs.  Below you’ll find some top tips and some truly…

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Breakfast Meetings

By Maria Schuett, marketing manager, Central Hall Westminster Breakfast meetings are fast becoming the new way to carry out business. It is fair to say that taking your clients out for extended lunch meetings has…

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Email marketing: a logical tool for event organisers

By Melissa Morris, sales and marketing manager, One Wimpole Street The colourful mix of channels available to marketers and event organisers has created explosive potential for concocting immersive campaigns that successfully push customers’ buttons. Email…

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Menu Planning

By 28 Portland Place Whether it’s trays laden with luxurious canapés, plates of sumptuous sandwiches or three-course gourmet meal, the secret to a standout event is truly mouthwatering food. Good ingredients and expert preparation are…

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Online Advertising Vs Printed Advertising

By Rachel Hammond, RICS at Parliament Square Advertising in general is used as a method of informing customers of your company or product and attracting new customers. This is achieved through the medium of eye-catching…

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Imagine The Event

By Adam Sternberg, Sternberg Clarke You’re being carried out of the venue on the shoulders of your guests; they’re chanting your name their faces beaming, a pregnant woman comes up to you and promises to…

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Interview Techniques

By Jo Sweeney, account director at Troika Recruitment   Let’s face it, in Events we are a bunch of extroverts who usually love to meet people, talk about the industry and share our experience. So,…

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