By Maria Schuett, marketing manager, Central Hall Westminster

Breakfast meetings are fast becoming the new way to carry out business. It is fair to say that taking your clients out for extended lunch meetings has become a thing of the past. With time and financial constraints being felt across the industry, it simply isn’t a viable way to conduct business anymore.

Breakfast meetings are often seen as an innovative yet practical way of carrying out business and in recent years have dramatically increased. Here are a few reasons why:

1) Compensating for the time spent away from your desk is becoming increasingly difficult especially with the pinch of the recession still on our tails. Therefore spending hours away from your desk travelling to and from meetings and enjoying an afternoon tipple just isn’t feasible anymore. Also, returning to your office to find your email inbox filled to the brim isn’t an inspiring prospect for a productive afternoon.

2) Our work ethics have dramatically changed over the years resulting in a ‘lets get down to business’ attitude. Rather than sealing a business deal over the course of two or three leisurely meetings we want more immediate results. Walking out of a breakfast meeting with a sure fire business prospect is almost guaranteed to give you positive vibes, that, coupled with the idea of maximising your time propels you forward in to a more positive working day.

3) There is a significant increase in restaurants and cafe chains offering a breakfast or brunch option which usually means there’s not far to go in search of a delicious and nutritional breakfast. Beginning your working day with a freshly prepared breakfast beats soggy toast and instant porridge by a mile. You can enjoy your mouth-watering breakfast whilst technically working, resulting in a full tummy and a potentially lucrative business deal – now that’s a result!

So whether you are organising an intimate breakfast meeting or a corporate brunch consider these simple rules:

What – Have your aims and objectives planned out and make sure the meeting is not only informative but also enjoyable.

Who – Think about who you want to attend and remember to listen to your guests and encourage discussion.

How – Make sure the time and location is convenient for all guests. Choosing somewhere fairly central is always a good idea.