Victory Services Club has achieved the mia’s AIM Gold accreditation for a fourth consecutive time, building on the accolade of being the first London venue to achieve the award in 2008.

The conference and events venue has once again achieved the highest possible level of accreditation from the UK’s nationally recognised standard for service providers in the meetings, conferences and events industry, after a panel of independent industry assessors scrutinised the venue against a robust checklist of criteria.

All AIM-accredited venues undergo a vigorous process to ensure they are fit for purpose and implement decent and ethical operations. Covering everything from facilities and legal compliances to performance against a strict code of conduct, to achieve the Gold level accreditation, venues must display superior service throughout the entire customer journey.

Victory Services Club, which is based in Marble Arch, has seven event spaces, 202 bedrooms and can cater for events up to 300 in the Carisbrooke Hall which is now open following an extensive £1.5 million refurbishment. The club was found to be a well-organised, administered and managed operation with each aspect of the business supported by detailed policies, processes and procedures.

The mia also noted the club’s dedication to staff training, with even casual and agency staff put through an induction programme and permanent staff continuously developed. Sustainability is also high on the club’s agenda.

Over the past five years Victory Services Club has undergone a £7m refurbishment. In addition to the Carisbrooke Hall, the club boasts the El Alamein and Trafalgar Suite that seats up to 200 theatre style – and separates into two rooms: the Trafalgar Room seating up to 80 theatre style and the El Alamein Room seating up to 100 theatre style. The Club also has four other meeting rooms for smaller meetings, breakout sessions, seminars and private dinning.

Chief executive of the mia Jane Longhurst said: “The AIM process encourages continuous improvement and can take a venue to the peak of service excellence at Gold level. We’re delighted to see Victory Services Club once again rewarded for their commitments towards operational excellence. AIM Gold provides event buyers with the assurance of the highest quality.”

Mark Field FIH, operations director, Victory Services Club said: “The preparation for assessment is demanding but achieving Gold again is the ultimate benchmark of quality. We view it as a vote of confidence in our facilities, our high standards across what is on offer, and particularly, in our staff. We have a dedicated in-house team who take every measure to ensure an event runs as smoothly as possible and are on hand to deliver the flexibility, knowledge and expertise for every step of a client’s journey with us”.

For more information about AIM and AIM Higher Accreditation, visit