London’s visitor attractions have experienced a 12% increase in visitor numbers, according to statistics released by the Association of Leading Visitor Attractions (ALVA) today. With the top 10 attractions being based in London, and the city on course to welcome more than 16 million overseas visitors in one year, 2013 has been a record-breaker for the capital.
The most popular visitor attraction in 2013 remained The British Museum, which saw a 20% increase in its visitor numbers to 6,701,036 – making it the museum’s most successful year on record. In second place, was the National Gallery, which saw a 14% increase to 6,031,574 and in third place was the Natural History Museum, with 5,356,884.
Julie Chappell, director of consumer marketing and digital channels at London & Partners, said, “London’s cultural offering is unparalleled. We have a fantastically diverse range of attractions that showcase not only the history and heritage of our city, but also the wide range of cultural attractions. As the home to some of the most significant museums and landmarks in the world, it’s not surprising that 76% of visitors to London come to enjoy its world-class museums and galleries.”
Bernard Donoghue, Director, ALVA (The Association of Leading Visitor Attractions), noted that “London’s attractions had a fantastic year last year: new must-see exhibitions, great weather, superb new facilities like Tiger Territory at London Zoo, all contributed to record tourism figures for London – tipped to be nearly 16 million visitors in one year. Overseas visitors especially love their time at London’s attractions and tell us that our museums, galleries and heritage are the number one reason to visit our city.”
The top 10 attractions, amassing more than 34 million visits, are:
1. British Museum – 6,701,036
2. National Gallery – 6,031,574
3. Natural History Museum – 5,356,884
4. Tate Modern – 4,884,939
5. Science Museum – 3,316,00
6. V & A – 3,290,500
7. Tower of London – 2,894,698
8. Somerset House Trust – 2,398,066
9. St Paul’s Cathedral – 2,138,130
10. Westminster Abbey – 2,020,637