Former head of hospitality at English Heritage, Neil Parry, has joined Central Hall Westminster as its Director of Sales and Events. This newly created role comes as the venue celebrates significant success achieved in the last two years.

Parry’s previous roles include general manager at London Aquarium, trade marketing manager at London Zoo and trade marketing manager at The Tussaud’s Group. He held his most recent role at English Heritage since 2008.

“I have been very fortunate in my career to have worked at some great venues and buildings,” said Parry, “so to get the chance to work at Central Hall Westminster with all its associated history and iconic status is an amazing opportunity for me. I am really looking forward to joining the team and continuing to deliver the huge success they have already achieved.”

Commenting on the appointment, Paul Southern, managing director at Central Hall Westminster, said: “We’ve had some great results at Central Hall over the last couple of years and I’m delighted that we can reinvest this success by growing and developing our team. Neil will bring a wealth of experience to the venue and I’m looking forward to him taking the venue in new, bold directions.”

The appointment of Parry comes together with the promotion of Maria Schuett to the newly created role of head of marketing. Schuett joined Central Hall as marketing manager in 2011, a role in which her achievements included the venue’s rebranding, the launch of a dedicated mobile website and a win at the China Outbound Tourism Research Institute Awards for ‘Best Internet/Media Campaign of overseas business in China’.

Schuett also developed the award-winning ‘Meet The Future’ campaign, a multi-faceted campaign that culminated in a dedicated event technology conference, helping the venue achieve a 53% increase in turnover in the 2013/14 financial year.

Commenting on her promotion, Schuett said: “I am passionate about the Central Hall brand and my industry. I am grateful to be working with such a forward-thinking team and venue that can help to shape the industry’s journey into the future with a real educational drive to progress and facilitate change.”

Southern added: “Maria’s enthusiasm and passion for her role is infectious and has played a big part in helping our venue achieve some of its best results on record. I’m delighted that we can recognise her achievements with this newly created role.

Central Hall Westminster (CHW) is central London’s largest purpose built conference centre, combining historical elegance with cutting-edge technical capabilities. The unique Edwardian landmark building, situated adjacent to Westminster Abbey, has engaged high profile conferences, special events and local business meetings since 1912. It has 22 event spaces available for hire.