By David Vaughton, venues director, EEF Venues

One of the key ingredients of a successful event is the venue – the setting in which the event will take place. As an event planner it’s essential to choose a venue that your clients will love, and that goes above and beyond in terms of providing excellent customer service.

With an increase in customer expectations, the availability of superior technology, a variety of dining options and a range of room choices all as standard in many event venues, choosing a venue that goes the extra mile with their customer service is what will ensure your event stands out.

From the moment that a client walks into a venue, they should be greeted in a friendly and enthusiastic manner, and be shown around the facilities by a team member who is knowledgeable about their event and willing to help with any additional requirements they may have. Every client wants to feel valued, and if a venue can convey this then their experience will be greatly improved, in turn reflecting well on your service as an event planner.

The events team at an exceptional venue should be passionate about event organisation and be eager to meet and exceed each and every customer’s expectations, rather than just caring about the fee they’ll receive at the end. Superior service and a commitment to ensuring the highest of quality throughout is one of the most important things to look out for when you are choosing a venue as an event planner. Finding a team that is passionate about perfecting every nook and cranny of the customer experience is not always that easy but it is well worth the hunt. Venues where every single staff member takes total ownership of customer care offers you peace of mind and your event attendees a first class experience that they will want to repeat.

By taking into consideration the real importance of outstanding customer service you will be able to provide outstanding events for each and every one of your clients.

Finally, it is also well worth considering choosing a venue where the pricing structure is clear and easy to follow, with no hidden extras, a feature promised by all of the venues within EEF Venues’ portfolio. Not only will this make your life easier but your client will really appreciate a clear outline of the costs involved rather than being met with an array of nasty surprises later down the line.